Society of Women Engineers

Main purpose was to recreate the essence and establish a solidified visual concept for an existing organization. In this case I choose the Society of Women Engineers due to the charismatic nature of their workshops, students and engineers. The SWE is a way for women in high school or college to participate in conferences, workshops and connect with other engineers. Although their mission to bring diversity, gender equality and increase participation, the organization needed more visuals and a more concrete representation in order to make it look both friendly and professional.

All ideas, copy and photos belong to the organization. The purpose of this was to experiment with typography (fonts) and graphic elements to keep internal SWE brands consistent with each other.