Design is about experience and its impact. It is a voice to those who need it the most.

This is my DESIGN MANIFESTO

 
 

part one

Empower others

What does being a designer mean to you?

This is the question that we had to ask ourselves for Design Systems and Methods class. What makes you a designer? I took on the challenge to create a series of pamphlets that hypothetically can be given to high school students with an interest in anything artistic, which includes film, illustration and design. During the thinking process, I thought about my family origins, their stories and how they had to sacrifice most things for my siblings and I to live better lives. So I came up with an organization that aims at establishing the importance of creativity and diversity from high school to college. Each pamphlet is four pages (two spreads) and is diverse in topic.

part two

The Problem

Have you ever wondered how diverse the art/design world is?

Our design and art world has been ever changing in regards to diversity, however only a handful of organizations strive to target and support the minority communities. AIGA does a great job at preforming internal research of large agencies to show how much diversity has grown within them, but to what point are they supporting the cause? Initially in 2016, when the AIGA first launched their design census, only 44% of the design work force was women. Of gender diversity has changed over the years, rising to 53% of women in the design work force in 2017. However, if you look ever so closely, 64% in 2017 were white and only 3.4% were African American.

Why is this? Just think, you are Latina or Asian or Black and the teachers that you look up to tell you that becoming a web developer, a graphic designer or a UI/UX designer gets you no where. Imagine you as a young high school student getting ready to apply to colleges and being peer pressured into doing something you KNOW you will not like.

 
Image from AIGA 2017 design census.

Image from AIGA 2017 design census.

AIGA Design census 2019: seems like nothing has changed in diversity. However women have made their presence known.

AIGA Design census 2019: seems like nothing has changed in diversity. However women have made their presence known.

 

encourage minority participation!

 
 

The solution

Driven by my personal experience (described above) and the experiences that of my peers in high school I decided to create a program/organization that targets people of color in high school trying to find their pathways in the arts. By providing students with information on the types of creative fields there are and letting them know they can aim high, they can help change the creative industry for the better. Offering information and creating personality games that helps them discover creative fields will help boost their confidence and prepare them for college.

Overall Goals

The goals of the “SDAA” or Society of Design Activism and Awareness are in regards to creativity, representation, speaking up, aiming high and inspiring others to pursue their dreams. In addition, hypothetically this organization will function as a resource for students who also continue into college, they can carry the program and implement it in their college communities as a way to better prepare for job seeking and freelancing.

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Design + Research

Every pamphlet made included information and data on the creative industry.

Shape decisions

From organic to more mechanical imagery I help establish the fun and symmetrical wonders design of any kind can offer. I purposefully made these connections in order to communicate the overall uniqueness and flexibility that design has as a medium. In which it can come in forms of print to forms of interiors. However the most important aspect of this project is establishing the importance of strengthening the diversity in the field. Although there might be suggested diversity as implied by a handful of people, diverse high schoolers should be free to chose what they want to pursue, whether it be in STEM or in STEAM (art is included). All people of color have the opportunity to chose, hence this pamphlet overall aims at starting the conversation of what is like to be a designer, but also continuously fight for the increase in representation both culturally and in gender throughout the world.

Programs used

I used Indesign and two bold and captivating typefaces to convey the overall message of design and its relationship in society. In addition created graphics using illustrator to convey the messages of hope, aiming high, and representing the underrepresented.



All volumes are available for view:

Vol 1 Vol 2 Vol 3 Vol 4 Vol 5